Catalyst Cards - Decision Making

Stop making decisions that cost you money, time and opportunities.

Every day, you make hundreds of decisions. Most of them are quietly sabotaged by cognitive biases you can't see, anchoring effects that lock you into bad deals, confirmation bias that blinds you to better options, sunk cost fallacies that keep you trapped in failing ventures.

This deck changes that.

Created by Steph Hamill, Professor of Practice at Vogue College, Fellow of the Royal Society of Arts, Creativity and Innovation Business Consultant and former Group Creative Director who has advised Fortune 500 brands and personally mentor 300+ startup and scale-up founders, these cards distill decades of decision science into a tool you can use in minutes.

What's inside:

35+ decision frameworks grounded in behavioural strategy
Cognitive bias identification prompts based on Kahneman, Thaler and BIT research
Real-world application exercises tested with 300+ founders and executives
Strategic thinking protocols used in Fortune 500 boardrooms
Type 1 vs Type 2 decision matrices for faster, clearer choices

This isn't theory. It's operational intelligence.

Whether you're a founder deciding on your next pivot, an executive navigating a £multi-million decision, or a leader who refuses to leave outcomes to chance, this deck gives you the mental models the best thinkers use.

Why digital? Why now?

Instant access: Start making better decisions today
Device-agnostic: Use on phone, tablet, or desktop in any meeting → Searchable: Find the right framework in seconds
Updatable: Future enhancements included

Limited release: 100 downloads only. Steph wants your feedback!

This is the first public release of the Decision Making deck. We're capping it at 100 to gather feedback and maintain exclusivity. When it's gone, it's gone.

"The quality of your decisions determines the quality of your life." Ray Dalio

So, it's time to make better ones.