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Founder Catalyst

£29+

You didn't quit your job to build someone else's version of success.

You started this because you wanted freedom, impact and work that actually matters. But somewhere between the excitement and the execution, you got buried in tactics that don't fit, advice that doesn't apply and the creeping fear that you're doing it all wrong.

This deck is your operating system for solo success.

Created by Steph Hamill, Professor of Practice at Vogue College of Fashion, Fellow of the Royal Society of Arts and advisor to Fortune 500 brands who has personally mentored 300+ founders; these 35 cards distill the frameworks that actually work when you're building alone.

What's inside:

Assumption Tests – Validate ideas before you waste months building the wrong thing. The Mom Test, Smoke Tests, Pre-Mortems, and more.

Growth Levers – Find the 20% of effort that drives 80% of results. Pricing power, referral engines, the leverage ladder.

Solo Strategies – Protect your time, energy, and sanity. Hell Yes or No, Zone of Genius, the Minimum Viable Day.

Resilience Builders – Survive the plateaus, failures and comparison traps that take out most founders.

Founder Archetypes – Five identity cards to remind you who you're becoming: The Phoenix, The Alchemist, The Sovereign and more.

This isn't motivational fluff. It's operational intelligence.

Every card includes:

The core framework explained simply
A real-world example of how it works
A 5-step exercise you can do today
A "When to Use" guide so you know exactly when to reach for it

Why digital? Why now?

Start using it immediately (instant download)
Works on any device, pull up a card in any meeting
Print the cards you need, when you need them

Limited to 100 downloads.

This is a test release. I'm capping it at 100 to gather feedback from serious founders before the full launch. Once they're gone, they're gone.

Build smarter. Scale faster. Stay standing.

Name a fair price:

I want this!

35 print-ready decision cards for solo founders. Frameworks for validation, growth, productivity and resilience, tested with 300+ entrepreneurs.

35 Frameworks, Zero Fluff

Every card is a proven tool, from The Mom Test to The Leverage Ladder. No motivational platitudes, just actionable strategy.

Use Anywhere, Anytime

High-resolution PDF works on phone, tablet, or desktop. Pull up the right framework in any meeting, decision or crisis.

Print-Ready

Professional-quality cards you can print at home or work. Same quality as physical decks.

Instant Clarity

Each card includes: the framework, an example, a 5-step exercise and "When to Use" guidance.

Tested with 300+ Founders

These aren't theoretical frameworks, they're battle-tested tools from years of mentoring entrepreneurs.